What is the primary purpose of Xero HQ?

The primary purpose of Xero HQ is to run your practice online. This platform is designed specifically for accountants and bookkeepers, providing them with tools to manage various aspects of their practice efficiently. Xero HQ consolidates client data, offers insights, and streamlines workflow processes, allowing professionals to offer better service to their clients while managing their own business operations.

The functionalities of Xero HQ include tools for communication, task management, and tracking client compliance, which ultimately help users optimize their work and improve productivity. This understanding emphasizes the importance of Xero HQ for practitioners in the accounting and bookkeeping field, distinguishing it from other options that do not align with its intended use.