What must be adjusted when creating a branding theme in Xero?

When creating a branding theme in Xero, one of the primary focuses is on the layout and appearance settings for documents. Adjusting these settings allows businesses to customize how their invoices, quotes, and other documents look and feel, ensuring they reflect the brand identity effectively. This includes aspects like the logo, color scheme, font styles, and overall document layout, which are critical for maintaining brand consistency and professionalism in communications with clients.

The other aspects mentioned, such as transaction labels, customer payment terms, and static invoice template options, are not directly tied to the branding theme itself. While they are important elements of managing invoicing and customer relations, they do not impact the visual branding of the documents in the same way that layout and appearance do. Thus, the focus on layout and appearance settings is central to creating a branding theme that aligns with a business's identity.