What purpose do invoice reminders serve in Xero?

Invoice reminders in Xero primarily serve to follow up on overdue invoices. They are automated notifications sent to customers to remind them of outstanding payments that may have been missed or are past the due date. This feature helps businesses maintain cash flow by encouraging timely payments from clients, thereby reducing the likelihood of late payments.

By using invoice reminders, businesses can streamline their accounts receivable processes, ensuring that they are actively managing their outstanding invoices. This proactive approach can lead to improved collection rates and a more efficient invoicing system.

The other options, while being relevant to aspects of financial management, do not encompass the specific function of invoice reminders. Generating financial reports relates to tracking overall business performance, enhancing customer feedback focuses on collecting opinions from customers rather than managing invoices, and managing supplier payments pertains to responsibilities related to bills rather than invoicing clients.