Which type of data can adviser users export from Xero to other accounting products?

Adviser users in Xero are primarily focused on financial data and accounting processes. The ability to export general ledger data to other accounting products is essential, as general ledger data includes a comprehensive view of all financial transactions, allowing for accurate financial reporting and analysis. This type of data is crucial for maintaining financial integrity and consistency when integrating with different accounting software, making it a key functionality for advisers managing their clients' financial information.

While contact information and employee payroll data are also important, they typically have more restrictions or may not be directly related to the core accounting processes that require syncing or transferring information between different accounting software platforms. Marketing analytics, on the other hand, fall outside the scope of Xero’s primary functions as an accounting tool. Hence, the focus on general ledger data as the correct answer highlights its significance in the context of financial management and accounting interoperability.